Oriflame

The new home of the Swedish pharmaceutical company Oriflame in Bulgaria was a serious responsibility and challenge. The location chosen by the client, the GrаfіX business building, is with a key location and modern, attractive architecture. The rigorous geometric composition of the façade and the solid, tactile materials were carried through to the common interior spaces. This was both a beneficial and challenging environment in which to fit our project.

When developing the interior design, the main aspiration was to carry out the values of the company, with which employees, partners, and customers associate.

In this endeavor, the visual standards and rules for building new projects developed by the global cosmetic brand were the guiding reference. The result was a visual and spatial symbiosis between the building’s features, the conduct of the company’s norms for interior design, and their reading about the national representation of a global brand. In the selection of materials, finishes, and finishes, a dialogue is achieved between the common spaces of the building and the areas occupied by Oriflame. First and foremost, the natural elements – wood, greenery, pastel tones, and natural concrete – symbolize the values of the Swedish design firm’s philosophy. The combination of greenery, wood decor, and smooth oval shapes is in line with the latest trends for “biophilia” in interior design and architecture, as well as the brand’s desire to make its partners and employees feel at home.