Project overview

We’ve transformed the traditional radio studio with our innovative design for bTV Radio, creating a collection of specialized broadcast spaces that combine cutting-edge functionality with modern aesthetics. Each studio is tailored to a distinct musical genre, yet together they form a cohesive and visually striking environment.

We crafted a sophisticated design language that reflects the unique identity of each station. The Classical FM studio exudes refined elegance, with subtle violin motifs and warm red accents creating a timeless atmosphere. The Z-Rock station bursts with energy through bold geometric patterns and dynamic lighting, while the Jazz FM studio blends creativity and sophistication with subtle wood textures and ambient illumination that nod to the genre’s rich heritage.

A defining feature across all studios is the innovative use of vertical wood slat paneling, serving as both a key acoustic element and a unifying aesthetic. This is complemented by carefully curated lighting solutions, including task lighting for precision and colored LEDs for atmosphere, ensuring each studio functions flawlessly while radiating its own unique character.

Every detail was meticulously planned to meet the technical demands of broadcasting. Custom-designed ergonomic workstations integrate complex equipment such as professional-grade microphones, high-end monitors, and mixing consoles while maintaining a sleek and uncluttered look.

Beyond functionality, the design transcends into immersive branding. Through thoughtful use of lighting, colors, and environmental graphics, each studio becomes a vibrant expression of its station’s identity, inspiring creativity and enriching the broadcasting experience.

This project represents our commitment to transforming media spaces into extraordinary environments that set a new benchmark for broadcast facility design.

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Project summary

Client

BTV

Location

Sofia, Bulgaria

Size

300 sqm

Scope

Workspace Layout OptimizationInterior Design

Duration

2 months

Project year

2024

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